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Profile of SouthEastern Mutual Insurance Company



There was a time in the 1930's, when property insurance was simply unavailable to rural New Brunswickers. So, the farmers of the province decided to pool their resources and form their own insurance company. In order to permit maximum accessibility, four offices were opened in different reaches of the province. Eventually, each became its own company, with a quarter of the province as its trading area. The four companies exist today, and they still respect each others' geographical boundaries.

SouthEastern Mutual is proud to be a member of the network of Canadian mutuals. Together the companies form one of the largest insurers in the country, and our unique method of risk sharing provides a cost effective way of protecting policyholders.

Members of the network share and benefit from each others' major risks. Any liability over a certain amount is automatically reinsured by the entire network, thereby protecting all the companies and policyholders from being damaged by a large claim.

Mutuals are owned by their policyholders. Everything the company does is for their benefit. They decide how the company is to be represented and run. Over the years, it has proven to be an extremely successful formula for providing Canadians with secure insurance protection at reasonable cost.

The affairs of the SouthEastern Mutual are directed by its policyholder/owners. Annually, the policyholders elect from amongst its members a Board of Directors to oversee the Company operations, and are responsible to the insureds they represent.



Mission Statement:

To provide insurance protection from a local perspective through personalized quality services delivered promptly and efficiently.